On the eve of Euro 2008, Adidas launched a community mini-site targeted at the fans of the national football team of France. Integrated into the corporate site of Adidas, the solution was used as a platform to present to the public the T-shirt for Euro 2008 that Adidas designed specifically for the national team, and to promote the accompanying Euro 2008 lifestyle collection.

Once registered in the community, members can voice their opinions, initiate discussions with other football fans or invite their friends to join the site. The most dedicated football enthusiasts can take advantage of the opportunity to become “godfathers” of the national team of France.

In addition to the community section, the platform features celebrity interviews and multimedia resources.

The project was created in collaboration with TBWA Interactive. A development team at StangaOne1 was in charge of designing and executing all back-end-specific aspects of the platform.

An administration module was produced, complete with features that support the day-to-day functioning of the solution, such as management of site contents, user profiles and comments, sponsors’ list and the editorial section of the site.

To assist site administrators, various statuses can be set to particular instances of site content.

StangaOne1 was also entrusted with developing the service functions that enable the data interchange between the database layer and the end-user interface.

The platform is based on .Net 2.0, MSSQL Server 2000, IIS 5.0. and Flash 8.