BetsGoWild is a fun-betting community site that allows users to lay wagers and initiate custom opinion polls. The creator of a bet/poll and the users that cast their votes are allowed to upload images and place comments that support their position. The outcome of a bet is specified by its creator, while polls are decided automatically, depending on the number of votes on each side. Users on the winning side increase their balance of WildBucks, the virtual currency of the site. The most profitable site members are then eligible for participation in competitions with attractive prizes.

As a true web 2.0 site, the solution features user profile pages and photo galleries, along with an internal messaging system, a site forum, tagging, RSS feeds, and buddy and favourites lists. One earns activity points for sending site/bet notifications to their friends, as well as for each new registered user they have attracted to the site.

The platform is based on PHP 5, including Smarty Template Engine, PEAR libraries, MySQL 5, XML, AJAX, JavaScript. Load balancing has been implemented to ensure the robustness of the application with a view to the heavy traffic.