01
Company Profile
The world’s leading global foodservice retailer with over 40,000 locations in over 100 countries.
It is the world’s largest fast food restaurant chain by revenue, known for its hamburgers, French fries, breakfast items, chicken products, soft drinks, milkshakes, and desserts.
Many restaurants now also offer salads, wraps, coffee, and fruit to meet evolving consumer preferences.
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Project Goals
Ensure a consistent and impactful global communication strategy for the Client by driving seamless collaboration across McDonald’s key departments—Legal, Marketing, and Creative—and fostering alignment with a diverse network of suppliers worldwide. This initiative supports message consistency, brand integrity, and operational efficiency across all markets.
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Technologies
04
Results
100%
- Stanga1 team successfully developed an internal business management tool that is currently the backbone of the McDonald’s marketing review process.
- The Global Review Center (GRC) is a user-friendly, dynamic solution allowing for easier submission, review, approval & tracking of creative materials and promotional products through various customized workflows. It is based on a PHP/Symfony with a microservice architecture that allows scalability. To ensure maximum efficiency and modularity, the front-end leverages ReactJS.
- The impact of building the platform for the client company was significant, providing substantial benefits such as improved performance, security, scalability, user experience, and alignment with business objectives.
- All that ultimately contributes to the Marketing team’s enhanced productivity and effectiveness of the marketing operations across the company.
Team
Our developers and managers are experienced and skilled professionals, who are always ready to meet various engineering tasks.
We are proud of achieving the excelent, results developing a comfortable environment.
Denitsa
Senior Project Manager
Victor
Tech Lead / Business Analyst
Filip
ReactJS developer
Valentin
PHP developer
Milos
QA engineer
Dobril
DevOps